Without communication you cannot lead, collaborate, or connect with people. Communication is the core of all aspects of your personal and business life. Knowing
how to communicate impact leads to people following you and, ultimately, adopting, implementing, and and living out the change you want to see in them. Whether that is a personal transformation, a business partnership, or providing support.
Here are four key characteristics you can develop in yourself to become a more effective communicator.
1. Know Yourself
Great communicators come from a place of authenticity. They are not concerned that their topic or problem-solving solution to a problem isn’t necessarily new. They know that it is their unique style, story, and message that makes them stand out from the rest.
They know who they are and are confident in their content.
They connect in a way that resonates with their personality and values. They play to their strengths – whether that is getting the audience in a peak emotional state or telling thought-provoking stories. They also work diligently to improve their weaknesses.
What are your strongest traits? What are you good at? If you struggle to come up with answers, then turn to your friends, family, and co-workers. Ask them what interpersonal qualities you excel at. Tapping into those strengths will help you be more engaging, authentic, and accessible.
From that list, think of how each of those traits are expressed when you speak to others. For example, if you are really good at describing solutions in simple terms or you dynamic and are able to get people excited about your topic, make sure you play to those strengths when presenting.
Being you and not trying to be like another speaker will draw your people to you and make your message land more effectively. A neat and in-depth tool to identify your strengths is the Strength Finder assessment.
2. Engaging Storytelling
Audiences show up for various reasons. As it is said, people may not always remember what you said, but they will remember how you made them feel. The art of bringing a person into your story in a way that they can feel emotionally connected and can pull the lesson out on their own is essential for great communication.
Story breaks down the barriers that pop up when we present just fact or opinions. A person can believe differently, but when they are experiencing our story, we can bond through the shared feelings.
This where vulnerability is king. By sharing the gritty, raw struggles and lessons you learned as you triumphed over obstacles and traumas, you will captivate your audience in a way mere fact never will.
Sharing a story that shows your humanity and vulnerabilities where you came out a better person or resolved a problem at the start of your speech is a great way to connect with your audience. It never ceases to amaze me how many people relate with my story of losing my arm, even though they have not lost a limb, the struggles and emotional pain that led up to that point in my life are where so many find comfort in knowing they are not alone. That sense of belonging is a basic human need we all share.
3. Abundance Minded
Great communicators understand that providing their best product, system, or information is key to adding value to an audience and building a following. After all, they are trading an hour - or more – of their life to listen to you. What are you giving them in return? Does it fit their needs or solve their problem?
This is where knowing who is in the crowd is essential. What are their greatest struggles? How do they connect with each other? Do they need a lot of science or technical proof or are they more receptive to higher energy presentations where they can engage with the speaker?
Many speakers fail to account for the needs of the event organizer. This is a huge mistake! They hired you – or asked you to speak – so that you could help them meet an objective that not only takes into account the audience but what they need as well. A timely, professional, engaging speaker to name just a few.
A note on time. Never go over the amount of time you are scheduled for unless specifically asked. Doing so almost guarantees you will not be asked back.
Once you know your audience it’s time to commit to them and give them massive value. Your content should be some of your best stuff.
One of the simplest ways to overcome fear and lack of confidence is to be prepared. Proper preparation puts all the different aspects of public speaking together and it is the area that so many speakers rush through, hoping the magic will ‘just happen’ on stage.
As for the nerves, well, we all still get them. The difference that makes all the difference is how you handle them.
As a certified Neurolinguistics Practitioner (long word for the study of the structure of experiences) I help clients change how they respond emotionally and physically to the ‘thought’ of speaking in front of people or making a mistake on stage. It’s like getting all the butterflies in your stomach to fly in formation and energize you instead of wreaking havoc.
Some simple tips to consider include the fact the audience wants you to succeed! They are trading their time because you have something that can help them in some aspect of their life. When you take the focus off yourself and realize it’s about the audience, breathing and connecting comes easier.
A must for any of my clients is to record and review your speech with full-body movement just as if you were on stage. You will never know how much you say um, so, and other filler words until you hear yourself. You will also not be aware of your body language and nervous tics until you see them on the screen. This is the part everyone hates at first, but I can’t stress the importance enough. Record, review, and rehearse until all the signs of nervousness and fear are invisible.
There are other benefits to recording yourself. How is your rate of speech? Are you moving as you land your big point? Are you pacing? Are your hands distracting? What are your facial expressions? Do they match the moment? Are your body and eyes connecting with each section of the audience? Are you leveraging silence?
When you know your stuff – both the topic you are sharing and the craft of public speaking – you can and will own the stage. Becoming a brilliant public speaker takes work, but mastering it improves every area of your life from personal to business.
Like any other skill, public speaking can be learned. Having guidance and support makes the process easier. I hope you will consider me as someone who can do that for you. I am collaborating with Women Ignite International to release my public speaker training program - The Dynamic Speaker.
Join us so you don't miss out on all the transformation the program will provide.
If you are in the Boise, ID area and are ready to Find Your Voice, Share Your Story, and Be Unforgettable then join us now.
WIMasterclass: The Dynamic Speaker is a 12-week class starting April 16th and meets from 2-5 pm at MAX Giving on Franklin in Boise, ID.
Other day/time options are available. Go here to select your preferred class date/time https://doodle.com/poll/sip4gap6qhwpazye
See you soon!
For more info click here: https://www.womenigniteinternational.com/wimasterclass.html